The Taffy Kitchen, located in Frankenmuth, Michigan, approached us seeking to revamp their brand after more than 70 years in business. Saleska Brand Studio was tasked with designing a packaging system, website, and identity for the taffy store that would set it apart in an intensely competitive market. The Taffy Kitchen aspired to have a brand that matched their dedication to producing high-quality, locally made products. The brand also needed to capture the store's quirky, whimsical, and experimental approach to taffy-making.
